We create a buzz among people about the expo by adopting different channels of promotion. We believe that the promotional activities which are followed in one city are not valid in other city. Hence, we first analyze the taste of people and customize the promotions according to the city dwellers. We work on ground level and do our best to find the all possible way to make the expo hit. Our aim is to reach maximum number of people of the city. We adopt a combination of promotional channels which are given below.
The organisers of HWE are undertaking an extensive media campaign for visitor promotion covering newspapers, business and trade magazines, online, TV and Radio backed by a social media campaign and PR. The various campaign avenues being tapped are:
E-mailers/SMS to a large database of HNIs and real estate professionals geared to attract online visitor registrations. We have tied up with major Indian real estate portals for sending emailers to their database.
Spots on major news channels like NDTV, CNBC and India Today during the event week to draw in visitors. We have also tied up with SpinTV, a channel dedicated to Real Estate to run the coverage.
Advertisements in the leading news and business dailies like The Times of India, Hindustan Times & The Economic Times etc.
Invitation Cards to visit the show to be sent to the database of several lifestyle and premium brands.
Spots on Radio Mirchi, Red FM & Radio City during the event week to draw in visitors.
Home Page Banner Advertising on major Indian news, business & real estate portals.
Ensuring pre and post event press coverage in major newspapers, business dailies, business & trade magazines from all over India.
Social Media campaign covering Facebook, Linked In, Twitter, etc. will be carried out to create buzz about the event.
Ads at several strategic places around the exhibition area.
Banners, Rollups, Posters etc.